Social media is an essential tool for businesses to drive and retain business, build their brand, and establish their market presence. As consumers and businesses alike become increasingly mobile, the volume of information produced and consumed electronically, and the risk of keeping the information secure, both increase exponentially.
Technavio—a global market research company—estimates that information governance (IG) in the social business market is growing at a compound annual growth rate (CAGR) of over 12% and will reach over USD 5 billion by 2019. In a new report, Technavio provides an analysis of IG in the context of the social industry and a comprehensive review of the market and key vendors.
Percentage Of Deployment Of IG In Social Business Market In 2014
One of the key findings of the report relates to the variance in the maturity of IG across regions. The Report provides that while IG in social business market is dominated by the Americas, in the Europe, Middle East and Africa (EMEA) and Asia-Pacific (APAC) regions, IG is still a concept for early adopters. Nonetheless, the potential for growth in these regions is not negligible.
To learn more about Technavio's report, click here: Global Information Governance In Social Business 2015 - 2019 - Market Analysis, Trends And Forecast Report.
Contributor – Frances Chen